Luxemburg Design Awards 2025 – Gold – Editorial Design – Sustainable Design Special Mention
After the shutdown of the St Paul printing plant, the production of the leading weekly newspaper Lëtzebuerger Land is delocalized. The Publisher is forced to change size (from Broadsheet to Berliner size) if he wants to continue printing in Luxembourg.
We started looking into the journalist’s writing practices and work flow. Such a radical size change was inevitably going to influence the writing process. The new design respects their habits, while offering a more fluid and structured reading experience.
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Three clearly marked openings identify the main sections. A balanced mix of in-depth and concise features dynamise the page flow. Black&White Photos are highlighted by large white areas, which gives them a strong visual impact and confirm the premium aspect of the publication.
Layouts are based on six templates, each with multiple variations. A modular system that allows precision and freedom to shape a good rhythm, even in stress situations. The new – less neutral – typefaces (Malaga and National2) are optimized for legibility in printing and digital applications.
An extensive Logbook details every aspect of the layout and how to use them. An essential to assist the editorial team and ensure fluidity in the production of this newspaper with high editorial standards.
The changeover went smoothly and the editorial team quickly got used to it. The journalistic commitment remains the same and LAND continues to provide accurate information every Friday. Subscribers have slightly increased —which is rare these days— and their feedback has been positive. Their weekly newspaper is now better tailored for today’s reading habits.
Luxemburg Design Awards 2025 – Gold – Editorial Design – Sustainable Design Special Mention