The logotype is a puzzle, combining the initial A and a Hand. It can be seen as a tent or as a book, when returned on the book spine. In that case, a hand beckons like a student nerd who wants to participate in the lesson (the ultimate goal for teachers, of course).

The quite unconventional Body typeface (Lacrima) has a contemporary aspect, great readability, but also has certain characteristics adapted to Dislexia.

Covers are printed on one side coated paper. All colors are different Pantone references. We use two to four per book and are not afraid of mixing neons, pastels and non standard color associations to match with the texts. While « Speck » uses a mortadella color, « Am Bësch » is strongly inspired by countryside car tuning. The unconventional colors and the round cut-outs really stand out from the crowd, as much in a shop window than on a bookshelf.

The low-weight, bulky (2.0) paper and soft cover make the book lightweight for schoolbags.