Design: Fabrice Dehaeseleer, Michel Welfringer
Motion design: Antonin Waterkeyn
Luxembourg Design Awards 2023 – SILVER – Corporate Design
After 10 years of activity the audiovisual production company a_Bahn has acquired a growing reputation and expanded its field of activity towards a growing range of cross media creations. They create content for traditional cinema, television and new media while focusing on authors developing challenging narrative with high artistic value. Goal of the redesign is to modernize the visual identity and make it suitable for international markets.
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The new aBahn visual identity is based on a very simple typographic logotype, designed as a responsive element that fits to fit all kind of media and ratio, all the way to their edges. Motion design has been part of the design process from the beginning so that a large range of digital scales and formats could enhance the more traditional print designs. If there is a well defined static design of the logotype, it is always combined with a dynamic and living variant.
aBahn is a visual identity in perpetual motion.
Design: Fabrice Dehaeseleer, Michel Welfringer
Motion design: Antonin Waterkeyn
Luxembourg Design Awards 2023 – SILVER – Corporate Design