Michel Welfringer, Sebastien Sans, Jana Katanic (graphic design)
Antonin Waterkeyn (motion design)
Luxemburg Design Awards 2025 – Silver – Identity design
In 2015, we established the graphic identity of the Luxembourg City Film Festival. Back then, our logotype introduced the short, impactful name LuxFilmFest. What may have seemed like a gamble at the time, quickly established. For their 15th anniversary, the festival asked us to design a festive variant of the logotype, and to take advantage of the opportunity to consolidate the festival’s identity. If the festival began as a local event it is now well known beyond borders.
We added the number 15 in a style that reflects the horizontal lines of the main lettering. The radiance of the logotype has been strenghtened and reshaped to be easier to animate. Developing the festival’s digital presence on screens and social media was our biggest challenge.
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The main poster is no longer based on a photo, but graphically highlights the logo to suggest the spread and growing influence of the festival in Luxembourg and beyond. It increases the visual impact and brightens the city over weeks with the festival colored flags.
Motion design is included in the creative process from the very beginning and influences the poster. It also provides quite a few graphic elements for social media applications. The striped font ABC Grow adds a little fun to the festival’s graphic guidelines and establishes an efficient link between the promotional elements.
The trophies we designed are now travelling the world and extend the festival’s (and indirectly also Luxembourg’s) reputation.
Michel Welfringer, Sebastien Sans, Jana Katanic (graphic design)
Antonin Waterkeyn (motion design)
Luxemburg Design Awards 2025 – Silver – Identity design